Guttenberg, 2023
For better or for worse, social media is the printing press of the modern age, and as such, it should be under the control of journalists and news outlets. But journalism has abdicated its responsibility and spend their time whingeing and whining about those who control the presses or so enthralled by them, objective reporting becomes impossible.
There is absolutely no technological innovation in journalism and a resistance if not outright hostility to new paradigms, such as Mastodon.
by all means be in the places where the people are, but also provide alternatives. Alternatives that you control that you can’t be banned from or owned and operated by right-wing trolls.
Free press is a cornerstone to a free democracy  but neither can be free if the means of production are owned by a handful of billionaires. 
It’s time we used established social media against itself, leveraging its enormous network affects to push more open, less filtered, less centralised services.
You can breathlessly inform your users how to create a Crypto wallet and fill it with worthless JPEGs, explaining how to create a Mastodon account is not beyond you.